Energy efficiency advert ruled as ‘misleading’

A complaint about a voltage-reduction equipment supplier’s advert has been upheld. The Advertising Standards Authority (ASA) ruled certain claims made by EMSc in an online advertisement for its ‘Powerstar’ range were misleading and not substantiated by fact. The complainant challenged the claim that “70-80% of the total savings come from the negative power feedback while 20-30% come from the improvement in […]