It’s certainly a rum energy saving – the booze giant Bacardi says it has slashed its energy and greenhouse gas emissions by nearly a third over the last six years.
In a new corporate responsibility report called ‘Our Spirit is Clear’, the 150-year-old firm which also makes Grey Goose and Martini reveals it has almost halved its water use (to 49.4%). It believes this has effectively saved a glass of water for every person on the planet.
Bacardi says its cocktail of energy saving measures included using more efficient equipment and greater use of renewable energy sources.
In the UK it was awarded the Carbon Trust Standard after slashing its carbon footprint by more than 12% over three years, a drop in emissions which equates to taking 1,128 cars off the road per year. Globally Bacardi operations reduced carbon emissions by nearly 18% during the same period.
Ed Shirley, President and CEO of Bacardi Limited which is the world’s largest privately held spirits company said: “We aim to chart a new path in sustainable business practices. Our goal is to set the standard against which sustainability efforts in the spirits industry are measured.”
Eric Kraus, Senior Vice President and Chief Communications and Corporate Affairs Officer added: “We actively seek measurable ways to improve efficiency, reduce environmental impact and support our grower communities, all while promoting responsible consumption of our brands.”